Mining & Resources
You've got the expertise. Have you got the visibility?
We help Australian mining service providers turn deep technical expertise into a steady stream of qualified commercial pipeline.
The mining-marketing overview
Most mining service providers we work with have the same problem. The expertise is real, the track record holds up, and the work speaks for itself.
What's missing is a way to put that in front of the operators and technical leads who actually decide who gets the call when metal recovery, efficiency or mine life is on the line.
We've built marketing systems for Australian mining service providers that turn quiet, word-of-mouth expertise into the obvious choice for operations managers, technical leads and procurement teams.
That means clear positioning, content that builds authority in your specific service line, and proof that holds up when an RFQ crosses your desk.
Get the full mining case study
View case study →100%
Increase in first-time clients, FY24/25
+40%
Growth across the consulting team
52%
Win rate on qualified pipeline
Building on a trusted name
MineScope had built real trust with clients over many years, but that trust lived entirely in word of mouth — invisible to the wider market at the exact moment rising commodity prices had miners moving fast to expand metal recovery and extend mine life.
Inspec built the system to make that expertise visible: a LinkedIn content programme, a paid campaign layered on top of it, and a multi-channel pipeline to capture the resulting interest. Within the campaign period, MineScope's brand awareness had doubled, and half of the year's new clients signed in a single quarter.
"We've had a noticeable increase in visitors, followers, impressions, engagement and quality visibility with our target audience."
— Claudia Van Dijk, MineScope Services
Is your expertise invisible to the buyers who matter?
If you've got the technical expertise and the track record but not the visibility to match, let's talk about what that's costing you.