Marketing Made for Industrial Teams
We drive connection, relevance and growth for Australian industrials with practical marketing and boots-on-the-ground experience.
BRANDING
WEB DESIGN
STRATEGY
ADS & MEDIA
AI & AUTOMATION
COPYWRITING
CREATIVITY
Industrial People;
Real World Results
Tired of the marketing merry-go-round? Done with agencies that don't get you and produce generic work?
Inspec was forged on the frontlines of industry. We’re here to help your business gain traction and thrive as we support a brighter industrial future.
The antidote to generalists, we partner with you to understand your business and provide practical marketing solutions that cut through the noise and impact in glorious detail.
Key Services
STRATEGY
Strategy is the essential building block in marketing. For us, it’s priority one.
Our comprehensive strategies unlock your unique skills and value, establishing the targets you need to hit to grow your business.
BRANDING
Crafting a brand that cuts through is more vital than ever for industrial teams.
Branding based on your unique strengths is genuine and separates you from the pack. After all, no one can compete with the real you.
CREATIVITY
Leverage Industrial-spec creativity and market the way you make.
Our world-class creative team has the marketing know-how to give your brand and business the shine they deserve. Accept no substitutes.
FREE STUFF
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FREE STUFF ✔
Grab our Value Prop and discover why we’re the #1 marketing partner for industrial teams and the antidote to generalists.
Kicking Goals:
“Jim has been instrumental in refreshing our brand in the marketplace and helping us refine our marketing strategy, which has doubled our website traffic.”
Mal Schulstad
CEO MOVUS
Why INSPEC?
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Market the way you make. We’ve designed our marketing systems with minimal BS. They’re easy to understand, practical, and turn key.
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Be truly understood. Our background is on-the-tools; we’re part of your world. Crafting stories with pride, detail, and clarity.
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Drive your strategy. Our projects and packages begin with a comprehensive strategy session to get the knowledge out of your head and into practice.
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Position for talent. Competition is hot for A-players, and attracting great people takes more than a job ad. Market your strengths and win recruitment.
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Leverage new technology. Automated workflows and AI tools can help you make an impact, save time, and create leverage opportunities.
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Boots-On Marketing. We build our marketing systems to provide real-world ROI with regular performance reports, updates and fine-tuning.
Our Partners
We are proud to partner with industrial teams across Australia. Together, we share a vision for the future, with genuine relationships and marketing systems that make sense.
Mining & Resources
Australia’s mining and resources sector is the world’s finest. Our partners are innovative, forward-thinking, and committed to driving this powerhouse industry ahead tonne by tonne.
Technology & Innovation
Technology is advancing rapidly, and the industrial world is at the forefront. Our technologists are designing, creating and testing the tools we need to build a brighter, more efficient world of tomorrow.
Specialists & Consultants
Our subject matter experts (SMEs) have valuable expertise, from consultants to technicians and specialists. We help extract and share their knowledge in a way that engages and informs accurately.
Meet Jim
FOUNDING DIRECTOR
A builder by nature, I’ve got an eye for quality and a passion for performance. Whether it’s an engine rebuild, a marketing plan, or my kids' Lego space rocket, I’m all about a well-made, functional system.
After years spent swinging spanners in Motorsport, Mining, Rail and Oil & Energy, I now assemble marketing horsepower for companies on the frontlines of industry.
Inspec combines my passion for technical work with my love of creativity and visual aesthetics. Together, our team builds marketing systems that provide our partners with a proven, reliable and attractive growth engine.