Need results from your industrial marketing?

We Drive Real Growth for Australian Industrials with Powerful, Proven LinkedIn Marketing Systems.

So you can skip the agency BS and confidently grow your business.

LinkedIn: The Premier B2B Marketing Platform

With 300+ million active users, LinkedIn is the world’s most powerful B2B marketing network.

It’s the place where industrial companies can engage and grow their audiences, turning expertise into high-value deals.

At Inspec, our LinkedIn Marketing Systems are tried, tested, and proven to deliver real-world results and marketing you can be proud of.

A person holding a smartphone displaying the LinkedIn logo on the screen.

  • Axalta logo with a large red letter 'A' and the word 'AXALTA' underneath
  • Logo with a green stylized 'b' and the words 'Blue Tongue' next to it
  • Logo with the word 'Carbon' and 'TP' underneath, connected by lines and a green arrow pointing down.
  • Cardlos logo featuring a stylized circular emblem with gray and green geometric shapes, beside the word "Cardlos" in black text.
  • Logo of the Workers' Compensation Authority of Australia with text and symbols.
  • The image features the logo of GRE, with stylized letters and a red arc beneath the text.
  • Close-up of a credit card with some gray and black elements.
  • Logo of Uminetic LED Specialists with a dotted green semicircle on the left and the company name in stylized black text
  • Movus logo with black text and red square graphics.
  • NRW logo in red and black on a white background.
  • Pacific Automation logo with the word 'PACIFIC' in bold uppercase letters and a blue play button symbol, with 'AUTOMATION' written below.
  • RCR Mining Technologies logo with a gear and sun design.
  • Logo of Rotation Solutions featuring a stylized blue bird with wings spinning clockwise, next to the company name in blue text.
  • Logo for Mine Scope Services featuring a globe surrounded by different mining imagery and green text

Problem?

Industrials often put marketing in the too-hard basket, but there’s a price to pay:

  • Are people surprised to learn that you exist?

  • You’re targeting growth, but missing the mark?

  • Inbound leads starting to dry up?

  • Losing valuable opportunities to the competition?

Solution:


At Inspec, we’ve designed our LinkedIn Marketing Systems to take the hard work out of industrial marketing.

  • Our done-for-you solutions protect your time and energy.

  • We’ll tailor a system for you that targets real-world ROI.

  • Our systems are proven in Australia’s industrial sector and across multiple niches.

  • We’ll build you an upfront marketing strategy, so you know what to expect.

A man with short brown hair and a beard sitting at a wooden desk with a closed notebook and a pen, in front of a silver Apple MacBook, in a bright room with minimalist decor.

A results-driven, cost-effective LinkedIn Marketing System lets you get on with running your business while we target growth.

By engaging Inspec, you gain access to a whole marketing team.

From strategy and planning to assets, creative, publishing and reporting, we’ll take care of everything for less than the cost of a junior employee.

Our marketing systems consistently improve win rates, deal value and lead volume, driving the bottom-line metrics that matter to your business while filling a pool of top talent ready to join your team.

Onboarding

Here’s what to expect when you onboard with us:

  • A person holding a black dog with white markings on its face and paws indoors, with a wooden background.

    Kickoff Meeting: During this 45-minute meeting, we'll discuss your goals and experiences. We'll also walk you through our process. This can be an in-person or digital session.

  • A black silhouette of a mermaid with long flowing hair, holding a trident.

    First Interview: This is a 1-hour call with your relevant leader or subject matter expert, where we’ll explore your target market, media channels and core messaging.

  • A silhouette of a person holding a smartphone against a sunset background with palm trees and a body of water.

    Account Audit: Your senior Inspec marketer will audit your business marketing assets and accounts to assemble a comprehensive report with insights and opportunities.

  • A person is holding an 8-bit pixel art-style retro gaming controller.

    Strategy Blueprint: Inspec will create a marketing roadmap, forecast and cross-channel strategy using the information you’ve provided and our hands-on expertise.

  • Black cat sitting on a windowsill with a snowy landscape outside.

    Creative Execution: During this phase, we will begin creating all the assets, resources and content you need to make an impact with your target audience across the sales funnel.

  • A diver swimming underwater near colorful coral reef.

    Dashboard & Reports: Our team will build a Marketing Performance Dashboard that combines your CRM and multi-channel data to monitor business impact.

What Our Industrial Partners Say:

  • We partnered with Jim Robertson from Inspec Marketing a year ago to deliver a LinkedIn marketing channel strategy, specifically targeting the mining sector—and the results have been impressive. Jim’s understanding of B2B industrial marketing and ability to translate complex technical services into clear, engaging content made a real difference for our brand.

    Claudia Van Dijk Minescope Services

  • “We were incredibly impressed with Inspec Marketing's work. They delivered a high-quality product and were highly accommodating. We definitely look forward to working with them again in the future!”

    Sandra Flint
    Shire of Exmouth

  • “Jim has done some amazing work for us as a technical content writer within the oil & energy sector. Very friendly, dedicated and outcomes-focused. Highly recommend.”

    Dane Balle
    Rotation Solutions

  • “Jim's experience of how to make our business more marketable was second to none. The quality, layout and description are incredible and approaching new clients backed with Jim's handy work provides them with the confidence and trust they need.”

    Leon Valentine
    Shark Bay Skips

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Will this work for us?

Inspec caters to industrial, technical, or complex B2B businesses seeking marketing and media strategies to drive revenue growth and scalability

We’ve generated fantastic results with all types of Industrial teams & marketing departments, whether they:

  • Need to build a new brand or rebrand a company.

  • Struggle with inconsistent, ad-hoc campaigns, either independently or with external contractors.

  • Need a cross-channel strategy or support for an in-house marketing team.

We take on risk and put skin in your game

  • We have no fixed contracts—cancel at any time.

  • We won’t hassle you with add-ons or extra spend.

  • We want to see you grow!

  • We offer a love-it-or-leave-it guarantee.

  • We don’t want your money if we’re not performing.

FAQs

  • We assign each client a designated expert industrial marketer. Team members will also be part of the process, as we foster continual learning about what matters in marketing. 

  • updates and can ask our team questions. We also have direct calls to discuss your goals.

  • We provide a highly customisable performance dashboard, offering a comprehensive overview of growth efforts and access to results from all campaigns across all channels.

  • We believe in total accountability, and you’ll receive weekly performance updates and in-depth monthly reporting on your campaigns.

  • Keen to work with us? We’ll arrange an initial chat to see if it’s a fit. Our onboarding process can be completed in as little as 3 weeks, depending on how quickly we gain access to your team and documentation. 

  • For sure. We partner with your team to deliver marketing strategy, execution, and reporting, all while maintaining consistent brand messaging.

  • We’ve seen results in the first few weeks, as we start to publish and engage. In a few months, you’ll begin to see improvements in leads, win rates and repeat business with an ROI of between 3 & 5:1.

Harness the Power of LinkedIn B2B Marketing for Your Industrial Business!

Call: 0457 439 256

Or, send us an email via the form on this page.